ASIA DMC Targets High-end Chinese Travellers with Dedicated MICE and Luxury Divisions

HANOI, VIETNAM – Award-winning destination management company, ASIA DMC, is taking significant steps to entice more high-end Chinese travellers to enjoy bespoke experiences and unforgettable adventures in Southeast Asia.

China is now the world’s largest outbound source market, both in terms of visitor numbers and spending. It is also the world’s number one business travel market, having overtaken the USA. And with Chinese citizens now enjoying unprecedented levels of affluence, well-heeled outbound travellers and MICE group planners are becoming increasingly demanding in terms of the itineraries and services they require.

To satisfy the rapidly evolving needs of this vitally important market, ASIA DMC recently created a dedicated MICE department in China, and it is planning to bring the same high standards of quality and service to China’s luxury travel market. These new divisions will embody the same “Spirit of Travel” philosophy that ASIA DMC brings to all of its itineraries, allowing travellers to connect with the culture of their destination.

“It is no secret that China is now the most important tourism source market in the world. But what we are also now seeing is that Chinese travellers and MICE groups are also becoming increasingly exacting in terms of their itineraries,” commented ASIA DMC’s Group Managing Director, Linh Le.

“MICE planners want memorable, thematic experiences to impress their delegates, while affluent Chinese travellers are becoming increasingly adventurous, seeking tailor-made itineraries that blend cultural activities with luxurious amenities. At ASIA DMC, we are able to deliver an array of bespoke high-end offerings, and we look forward to working with the Chinese travel trade to create unforgettable experiences for their clientele, thanks to a fluent Chinese and English speaking team ” Ms. Lan, head of the Chinese market development mentioned.

In its recent study, “The Chinese Luxury Traveler 2017”, Hurun Report* found that 60 per cent of Chinese outbound luxury travellers are willing to spend more than CNY3,000 (approx. US$450) per night on hotel accommodation, and prefer to travel in either business or first class. Interestingly, adventure travel was found to be seeing a strong rise in popularity, while local cuisine was the most popular culinary choice.

The report also stated that the majority of luxury Chinese travellers prefer to book through travel agencies that provide “well-designed itineraries [and] personalized services”. ASIA DMC’s new Chinese MICE and B2B luxury divisions will work closely with the Chinese travel trade to develop high-quality, bespoke itineraries that satisfy the increasingly complex demands of their clients.

Southeast Asian countries such as Vietnam, Thailand, Cambodia and Indonesia are consistently among the most popular outbound destinations for the Chinese outbound market, including MICE groups and luxury travellers. With more than 20 years’ experience and a presence in seven Southeast Asian countries, ASIA DMC is perfectly positioned to cater for this huge market.

*The Chinese Luxury Traveller 2017 study was released by Hurun Report, in association with ILTM Asia 

For further information and high-resolution photography, please contact: 

Armand Cheveux (Mr) 
Director of Marketing 

Tel: +84 93 646 1068 

See more at:
We are here to provide local expertise!